2025
Enhancing Pharma Advertising: KGI Research Offers Data-Driven Insights
February 6, 2025
Two studies led by Maxim Polonsky, assistant professor of marketing at KGI, have uncovered significant insights into how pharmaceutical companies communicate risk and pricing information in their video advertisements. Read more
Jenny Sheng is Out to Get Patients More Included
January 13, 2025
Jenny Sheng ’09 MBS, has felt something has long needed to improve in the pharmaceutical industry: the inclusion of patient voice. Read more